What are the best electric towel rails 2024?

Towel rails that simply turn on and off are a thing of the past, thanks to the power of electric. With modern innovation, you can now own a bathroom heater with sophisticated digital programming all the way to smart control, for an experience designed to fit around you. A wealth of energy-saving features and traditional and designer builds means there’s so much more to consider when choosing a towel rail. Luckily, we’ve carefully combed through our extensive range to give you the very best to choose from. So, let’s check out our picks for our favourite electric towel rails of 2024.

Ecostrad Fina-E

Electric Towel Rails

Top features:

Traditional ladder design
4 colours available
Single heat level of 65 °C
Splashproof IP68 rating
Effortless on/off control
Compatible with external controller

Price: From £139.99

Ecostrad Fina-E

The Ecostrad Fina-E electric towel rail is the quintessential bathroom heater. With a traditional ladder build and gently rounded bars, it’s the ultimate dual-purpose solution for storing and drying your towels. The Fina-E has four sleek colourways to choose from, plus an elegant, curved finish, making it our most versatile bathroom heater yet.


For those that value simplicity, this towel rail is the ideal choice for ad-hoc towel drying – simply turn it on and off whenever it suits you and enjoy a steady temperature of 65 °C. If you do want a little more control down the line, an electrician can wire the element into an external controller for a greater range of heat management options. Pre-filled with heat-retentive thermal liquid, the Fina-E combines comfortable warmth with slow cooldowns, resulting in a long-lasting, energy-efficient experience.

Guarantee elegance with this classic white finish.

Choose black for extra boldness in your bathroom.

Elevate your interior with anthracite.

Ecostrad Allerton iQ

WiFi Traditional Electric Towel Rails

Top features:

Traditional column design
Corrosion-resistant finish
Intelligent WiFi element
Heat-retentive thermal fluid
24/7 programming
In-built energy-saving features

Price: From £439.99

Ecostrad Allerton iQ

The Ecostrad Allerton iQ is the perfect choice for those seeking something totally distinctive. With its traditional towel rail design boasting classic columns and a heated hanging rail, it exudes a luxurious vintage charm while providing ample space for towel storage and drying. Pre-filled with heat-retentive thermal oil, the Allerton iQ ensures a consistent output, keeping your bathroom warm even after being switched off.

Equipped with the Ecostrad iQ WiFi heating element, the Allerton iQ comes with full WiFi capabilities. Simply download the Ecostrad Ecosystem app onto your smartphone and effortlessly manage your bathroom heating from anywhere. Ecosystem even allows you to designate heating zones, allowing you to save energy by keeping your bathroom heating separate from the rest of your home. Designed with efficiency in mind, the Allerton iQ is the ideal addition to any bathroom, promising both functionality and style.

Want to learn how to set heating modes and temperatures for the Ecostrad iQ WiFi element? Check out our handy video guide.

Ecostrad Scala

Thermostatic Electric Towel Rails

Top features:

Modern flat-bar design
Efficient even heat distribution
Precision digital thermostat
Push-button LED display
1-5-hour timer function
Overheat protection

Price: From £199.99

Ecostrad Scala

The Ecostrad Scala Thermostatic Electric Towel Rail is the perfect balance of simplicity and sophistication. Its designer ladder build, slimline fit, and elegant flat bars make this a contemporary heater to suit any bathroom. Pre-filled with a heat-retentive thermal oil, the Ecostrad Scala provides comfortable and long-lasting warmth that can be felt even after it has stopped drawing power – a great way to reduce energy usage and cut down your heating bills.

Its digital heating element and control pad allow you to make manual adjustments quickly and effortlessly. Take advantage of its 2-in-1 heating and drying functions by setting the timer for up to 5 hours – no micromanaging necessary! The Scala’s precision digital thermostat measures room temperature as accurately as ±0.5ºC, keeping the temperature steady and maximising efficiency whenever it’s in use.

Ecostrad Cube iQ

WiFi Electric Towel Rails

Top features:

Designer ladder build
WiFi app control
Open window detection
1-8-hour timer function
24/7 programming
Comfort, Eco & Anti-Frost modes

Price: From £279.99

Ecostrad Cube iQ

The Ecostrad Cube iQ is a contemporary towel rail with a designer twist. Its uncluttered appearance works seamlessly with any décor: choose traditional chrome or go bold with anthracite – the Cube iQ integrates effortlessly to provide premium warmth. Filled with thermodynamic fluid, when turned on the oil spreads throughout the core to ensure that heat distributes evenly, keeping room temperatures cosy long after the appliance has been switched off.

Seamlessly switch between app and manual programming: the element’s touch-sensitive buttons and flatscreen display allow for instant adjustments when not using WiFi. Pairing your Cube iQ to the Ecostrad Ecosystem app takes mere seconds and allows you to make the most of its independent heating from anywhere in the world, with weekly schedules, heating zones and 3 radiator modes. The Cube iQ's Low Surface Temperature setting keeps the towel rail at a touch-safe level, with temperatures as low as 30 ºC – ideal for homes with young children.

Spoilt for choice? Our Electric Towel Rail Buying Guide is here to make the process as pain-free as possible.

Why upgrade to electric towel rails in 2024?

  • Independent bathroom heating – Electric towel rails work completely independently from the rest of your heating, allowing you to heat your bathroom only when you want to for cheaper bills.
  • 100% efficiency – Like all electric heaters, towel rails are completely efficient at point of use. All the power they draw from the wall is converted into usable heat, ensuring you’re never paying for waste.
  • Maintenance free – As they aren't linked to plumbing, electric towel rails require no annual servicing. In fact, a light dusting now and then is more than enough to keep them in prime condition.
  • Designer aesthetics – From the classic ladder build stems unique designer models, serving as a striking focal point to suit any interior.
  • Intelligent programming – Whether utilising basicthermostatic or WiFi control, electric towel rails boast exceptional functionality for fuss-free heat management. Find out more here.
  • Pairable with renewables – Primed for a sustainable future, make your electric towel rail 100% carbon neutral by pairing it with a renewable energy source or tariff.

Your ideal electric towel rail is a few clicks away

Now you have our recommendations, it’s time to weigh up the options to decide which electric towel rail is right for you.

Our radiator calculator is here to help you find the ideal wattage for your space – just answer a few quick questions about your property and it’ll do the rest. For an even more personalised recommendation, get in touch for a no obligation free quote today.

Key learnings

  • Ecostrad Fina-E– a basic-control towel rail with a classic ladder build, ideal for those looking for complete simplicity when it comes to towel drying.
  • Ecostrad Allerton iQ – a traditional column-style towel rail with intelligent WiFi control.
  • Ecostrad Scala– a designer thermostatic towel rail offering precision heating and a countdown timer.
  • Ecostrad Cube iQ– a WiFi-controlled towel rail offering a minimalist, contemporary look and extensive customisation options.