Why Electric Heating?

Looking to replace your outdated storage heaters?

At Electric Radiators Direct we showcase and sell a range of the very best electric heating products on the market. But why electric heating? Quite simply, because we believe that electric heating is the most energy efficient, economical and environmentally friendly heating solution available today.

Thousands of satisfied customers have already made the switch from conventional central heating systems to our electric radiators and are enjoying the benefits of unparalleled energy efficiency, cutting edge energy management systems and easy plug-in and go installation. Historically, when the technology was in its infancy, electric heating was seen as a wasteful and expensive way to heat. But with revolutionary innovations in electric heating technology from some of the world's leading heating manufacturers, electric radiators have evolved. Many criticisms of electric heating you'll find are based on old-fashioned storage heater systems. Our modern electric radiators, panel heaters and towel rails boast unrivalled energy and money saving features that put conventional heating systems to shame.

Whilst gas central heating remains a popular way to heat homes, it is neither the most efficient nor the most reliable heating solution on the market today. Central heating systems suffer from wasted energy, the loss of heat through extensive pipe networks, inaccurate thermostats, the risk of burst pipes and radiator leaks, limited controllability, and the lack of control over heating bills which comes from the unpredictability of fossil fuel costs. At Electric Radiators Direct our buyers have spent months researching and negotiating with leading heating manufacturers from across the world to find electric heating products that not only overcome these difficulties but offer something for every space and every budget. We believe top-of-the-range heating products that can help both you and the environment shouldn't come at a premium, so we've sorted for you the best deals on a diverse range of radiators, towel rails and panel heaters. Whatever your budget, there's something for domestic and commercial spaces of all sizes and styles. Need to know more? Read on for seven deal-breaking reasons to choose electric heating!

Energy Efficiency

Electric central heating is 100% efficient: all energy is converted to heat. In a central heating system, where water is heated in a central boiler and then pushed around the house through pipes, the efficiency is reduced because heat is lost through the pipes before it reaches the radiators.

Our market-leading manufacturers have increased this energy efficiency further with cutting edge heating technology that ensures that the heat generated warms the room in the most efficient way possible. Our electric radiators, towel rails and heaters use either dry thermal elements or specially formulated thermal fluids. Our best-selling Haverland Designer RC Wave range of electric radiators uses dry element technology for fast acting, effective heat generation which produces an ideal mix of convected and radiated heat to warm you directly as well as heating the air. The Haverland Designer TT range of electric radiators uses thermal fluids with outstanding heat retention properties to guarantee a long-lasting, even spread of heat throughout the room.

Control & Programming

Our electric radiators come with state-of-the-art energy management systems that can help you cut down significantly on your energy usage and heating bills. Conventional central heating systems can be less easily controlled, often suffering from a single thermostat which gives an unrepresentative temperature reading for the rest of the house.

All our radiators are fitted with a precision thermostat accurate to at least 0.5 degrees. The thermostat measures the temperature in each room and switches the radiator on or off to maintain the desired temperature. With good insulation, this can mean that the radiator is only using energy for a third of the time – which could significantly reduce your heating bills.

Our radiators also benefit from 24/7 programming, which allows you to tailor your heating schedule to suit your lifestyle. So if you know you're going to be out of the house at certain times, you don't waste energy and money heating an empty house – you can program your heating to come on when you're likely to return. With economy, comfort and anti-freeze settings and a number of pre-set and customisable programs, you have complete flexibility to design an energy-saving heating schedule which suits your household. We also sell remote controls for your radiators which make programming even easier – or, for ultimate ease and heating accuracy, our self-learning Haverland Smartwave Electric Radiators use an infrared sensor to learn your weekly routine and create a personalised heating schedule for you!

Individually controlled radiators give you the option of zoning control. If you know certain rooms are busier than others you can give your radiators individual heating programs that ensure you don't waste energy heating empty rooms. Precision heating control is an excellent way to trim down your bills, making sure that you only use energy when you really need it.


One of the most daunting aspects of installing conventional central heating systems is the expensive and invasive plumbing work. With electric heating, installation could not be quicker, easier or cheaper!

All our electric radiators are sold as DIY installation products which can be quickly and easily installed without the need for a qualified electrician. Radiators for wall-mounted fitting simply mount on the wall following the provided instructions and plug into the nearest socket. If you prefer a free-standing fitting, easy-fit feet can be purchased at a small extra cost.

Radiators and heaters for outdoor or bathroom installation must be fitted by a qualified electrician. However, this is a quick and easy job which is far easier and cheaper than central heating plumbing work.

Durability, Safety and Easy Maintenance

All our products have been chosen because they represent the highest standard of heating construction, using the best quality materials and years of manufacturing skill. The durability and quality of our products is reflected in our guarantees, which give you the peace of mind that we'll be here to help you long after your purchase in the rare event that there's a problem with your product. The length of guarantee varies with each product, but we are especially proud to offer a lifetime guarantee on the radiator body of our RC Wave range.

Unlike fuel burning heating systems, including gas central heating, electric heaters require minimal servicing and maintenance. Because they do not use internal combustion elements, there is no risk of carbon monoxide poisoning so you won't need to pay to have your heating tested every year.

Many of our radiators also feature thermal safety limiters which prevent the surface temperature exceeding 75 degrees. This safety feature prevents the radiators causing burns – especially useful in homes with young children, or elderly or vulnerable people.


As fossil fuels become scarcer it becomes ever more important to find renewable sources of energy to heat our homes. Whilst the electricity used in our homes today is often generated in fossil-fuel burning power stations, electric radiators run equally well off electricity generated from renewable sources such as wind or solar power. Electric heating does not depend on our ever-depleting reserves of fossil fuels.

Our products are environmentally friendly in other ways, too. Many of our radiators and heaters use recycled materials which are themselves recyclable. Our RC Wave range, for instance, uses 100% recycled aluminium for the radiator body – aluminium which can be recycled again at the end of the radiator's life. We strive to find heating solutions which are as sustainable as possible.


Our range of electric radiators is one of the most stylish in the world, with ultra-slim lightweight aluminium designs that are discreet as well as versatile. We also stock a range of radiators in more traditional styles – there really is something for every interior design scheme. All of our electric radiators have fully enclosed heating elements so there's no risk of unsightly wall blackening.


Top-of-the-range energy-efficiency, state-of-the-art heating control, DIY installation and no maintenance costs adds up to a heating system that could make you major savings on your heating bills.

For more information on the fantastic benefits of electric heating, contact our friendly sales team today at 0330 300 4444. All of our team are heating experts who will be only too happy to provide you with a free heating consultation.