Traditional Towel Rails

Traditional Towel Rails

The unobtrusive, dual-purpose heated electric towel rail is fast becoming an essential in the modern bathroom, simultaneously warming the room whilst drying towels and keeping them toasty for later use. A traditional towel rail design is a fail-safe source of heat which doesn’t detract from the overall room design. Choose from a white towel radiator, which will suit traditional bathroom styles, or a sleek chrome towel rail to complement contemporary décor. All the towel rails within our range are easy to install, although this must be carried out by a qualified electrician. Browse our full collection now to find a traditional electric towel rail that beautifully complements your interior design scheme.

Style & Control Options

Style Options

From traditional to ultra-modern, white to anthracite we have a style to suit you and your space. style

towel rail icon
towel rail icon
towel rail icon
towel rail icon

Control Options

Each towel rail comes with 4 control options from basic controls to smart advanced energy saving features.

basic control
thermostatic control
bluetooth control
wifi control
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Ecostrad Allerton iQ WiFi Traditional Electric Towel Rail
From only
Was £439.99
£439.99 Inc. VAT
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payments from £146.66
In Stock - Free Delivery
IN STOCK
WiFi
WiFi Control
Bathroom
Bathroom Heating
Traditional
Traditional Design
24/7
24/7 Programming
Oil
Oil Filled
10 Year*
10 Year* Warranty
  • Stylish Column-Style Profile
  • WiFi Heating Element
  • 24/7 Programming
  • Wattages 300 - 600w
  • Heats from 3.5 - 6.5m2
  • 2 Sizes Available
Ecostrad Fina-E Electric Towel Rail - Chrome
From only
Was £149.99
£149.99 Inc. VAT
klarna logo Pay in 3 interest free
payments from £49.99
In Stock - Free Delivery
IN STOCK
Basic
Basic Control
Bathroom
Bathroom Heating
Multiple
Multiple Styles
Modern
Modern Design
Oil
Oil Filled
5 Year*
5 Year* Warranty
  • Practical Ladder Design
  • Splashproof IP68 Rating
  • Easy Manual Control
  • Wattages 200 - 600w
  • Heats from 1.5 - 6m2
  • 5 Sizes Available
Ecostrad Fina-E Thermostatic Electric Towel Rail - Chrome
From only
Was £159.99
£159.99 Inc. VAT
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payments from £53.33
In Stock - Free Delivery
IN STOCK
Thermostatic
Thermostatic Control
Bathroom
Bathroom Heating
Precision
Precision Heating
Modern
Modern Design
Oil
Oil Filled
5 Year*
5 Year* Warranty
  • Thermostatic Temperature Setting
  • 1-5 Hour Drying Function
  • Splashproof IP44 Rating
  • Wattages 200 - 600w
  • Heats from 2.5 - 6m2
  • 5 Sizes Available
Ecostrad Fina-E Bluetooth Electric Towel Rail - Chrome
From only
Was £229.99
£229.99 Inc. VAT
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payments from £76.66
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Bluetooth
Bluetooth Control
Bathroom
Bathroom Heating
24/7
24/7 Programming
Modern
Modern Design
Precision
Precision Heating
5 Year*
5 Year* Warranty
  • Classic Ladder Design
  • Bluetooth 24/7 Programming
  • 5 Heat Levels & Timer
  • Wattages 200 - 600w
  • Heats from 2.5 - 6m2
  • 6 Sizes Available
Ecostrad Fina-E iQ WiFi Electric Towel Rail - Chrome
From only
Was £229.99
£229.99 Inc. VAT
klarna logo Pay in 3 interest free
payments from £76.66
In Stock - Free Delivery
IN STOCK
WiFi
WiFi Control
Bathroom
Bathroom Heating
24/7
24/7 Programming
Modern
Modern Design
Oil
Oil Filled
5 Year*
5 Year* Warranty
  • Stylish Ladder Design
  • Sleek Chrome Finish
  • WiFi Heating Element
  • Wattages 200 - 600w
  • Heats from 2.5 - 6m2
  • 5 Sizes Available
Ecostrad Fina-E Electric Towel Rail - Anthracite
From only
Was £139.99
£139.99 Inc. VAT
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payments from £46.66
In Stock - Free Delivery
IN STOCK
Basic
Basic Control
Bathroom
Bathroom Heating
Multiple
Multiple Styles
Modern
Modern Design
Oil
Oil Filled
5 Year*
5 Year* Warranty
  • Sleek Anthracite Finish
  • Functional Ladder Design
  • Splashproof IP68 Rating
  • Wattages 200 - 400w
  • Heats from 2.5 - 4m2
  • 4 Sizes Available
Ecostrad Fina-E Thermostatic Electric Towel Rail - Anthracite
From only
Was £149.99
£149.99 Inc. VAT
klarna logo Pay in 3 interest free
payments from £49.99
In Stock - Free Delivery
IN STOCK
Thermostatic
Thermostatic Control
Bathroom
Bathroom Heating
Precision
Precision Heating
Modern
Modern Design
Oil
Oil Filled
5 Year*
5 Year* Warranty
  • Thermostatic Control
  • 1- 5 Hour Drying Function
  • Splashproof IP44 Rating
  • Wattages 200 - 400w
  • Heats from 2.5 - 4 m2
  • 4 Sizes Available
Ecostrad Fina-E Bluetooth Electric Towel Rail - Anthracite
From only
Was £219.99
£219.99 Inc. VAT
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payments from £73.33
Call Us For Stock
CALL US
Bluetooth
Bluetooth Control
Bathroom
Bathroom Heating
24/7
24/7 Programming
Modern
Modern Design
Precision
Precision Heating
5 Year*
5 Year* Warranty
  • Classic Ladder Design
  • Bluetooth 24/7 Programming
  • 5 Heat Levels & Timer
  • Wattages 200 - 400w
  • Heats from 2.5 - 4m2
  • 4 Sizes Available
Ecostrad Fina-E iQ WiFi Electric Towel Rail - Anthracite
From only
Was £219.99
£219.99 Inc. VAT
klarna logo Pay in 3 interest free
payments from £73.33
In Stock - Free Delivery
IN STOCK
WiFi
WiFi Control
Bathroom
Bathroom Heating
24/7
24/7 Programming
Modern
Modern Design
Oil
Oil Filled
5 Year*
5 Year* Warranty
  • Stylish Ladder Design
  • Sleek Chrome Finish
  • WiFi Heating Element
  • Wattages 200 - 400w
  • Heats from 2.5 - 4m2
  • 4 Sizes Available
Ecostrad Fina-E Electric Towel Rail - White
From only
Was £139.99
£139.99 Inc. VAT
klarna logo Pay in 3 interest free
payments from £46.66
In Stock - Free Delivery
IN STOCK
Basic
Basic Control
Bathroom
Bathroom Heating
Multiple
Multiple Styles
Modern
Modern Design
Oil
Oil Filled
5 Year*
5 Year* Warranty
  • Classic Straight-Bar Design
  • Simple Manual Control
  • Towel Warming & Storage
  • Wattages 200 - 400w
  • Heats from 2.5 - 4m2
  • 3 Sizes Available
Ecostrad Fina-E Thermostatic Electric Towel Rail - White
From only
Was £149.99
£149.99 Inc. VAT
klarna logo Pay in 3 interest free
payments from £49.99
In Stock - Free Delivery
IN STOCK
Thermostatic
Thermostatic Control
Bathroom
Bathroom Heating
Precision
Precision Heating
Modern
Modern Design
Oil
Oil Filled
5 Year*
5 Year* Warranty
  • Thermostatic Control
  • 1- 5 Hour Drying Function
  • Splashproof IP44 Rating
  • Wattages 150 - 400w
  • Heats from 1.5 - 3.5m2
  • 3 Sizes Available
Ecostrad Fina-E Bluetooth Electric Towel Rail - White
From only
Was £219.99
£219.99 Inc. VAT
klarna logo Pay in 3 interest free
payments from £73.33
Call Us For Stock
CALL US
Bluetooth
Bluetooth Control
Bathroom
Bathroom Heating
24/7
24/7 Programming
Modern
Modern Design
Precision
Precision Heating
5 Year*
5 Year* Warranty
  • Classic Ladder Design
  • Bluetooth 24/7 Programming
  • 5 Heat Levels & Timer
  • Wattages 200 - 400w
  • Heats from 2.5 - 4m2
  • 3 Sizes Available
Ecostrad Fina-E iQ WiFi Electric Towel Rail - White
From only
Was £219.99
£219.99 Inc. VAT
klarna logo Pay in 3 interest free
payments from £73.33
In Stock - Free Delivery
IN STOCK
WiFi
WiFi Control
Bathroom
Bathroom Heating
24/7
24/7 Programming
Modern
Modern Design
Oil
Oil Filled
5 Year*
5 Year* Warranty
  • Stylish Ladder Design
  • Sleek Chrome Finish
  • WiFi Heating Element
  • Wattages 200 - 400w
  • Heats from 2.5 - 4m2
  • 3 Sizes Available
Ecostrad Fina-E Electric Towel Rails - Black
From only
Was £149.99
£149.99 Inc. VAT
klarna logo Pay in 3 interest free
payments from £49.99
In Stock - Free Delivery
IN STOCK
Basic
Basic Control
Bathroom
Bathroom Heating
Multiple
Multiple Styles
Modern
Modern Design
Oil
Oil Filled
5 Year*
5 Year* Warranty
  • Contemporary Black Finish
  • Functional Ladder Design
  • Splashproof IP68 Rating
  • Wattages 200 - 400w
  • Heats from 2.5 - 4m2
  • 3 Sizes Available
Ecostrad Fina-E Thermostatic Electric Towel Rails - Black
From only
Was £159.99
£159.99 Inc. VAT
klarna logo Pay in 3 interest free
payments from £53.33
In Stock - Free Delivery
IN STOCK
Thermostatic
Thermostatic Control
Bathroom
Bathroom Heating
Precision
Precision Heating
Modern
Modern Design
Oil
Oil Filled
5 Year*
5 Year* Warranty
  • Thermostatic Temperature Setting
  • Bold Black Finish
  • Robust IP44 Protect Rating
  • Wattages 300 - 400w
  • Heats from 3.5 - 4m2
  • 3 Sizes Available
Ecostrad Fina-E Bluetooth Electric Towel Rail - Black
From only
Was £239.99
£239.99 Inc. VAT
klarna logo Pay in 3 interest free
payments from £79.99
Call Us For Stock
CALL US
Bluetooth
Bluetooth Control
Bathroom
Bathroom Heating
24/7
24/7 Programming
Modern
Modern Design
Precision
Precision Heating
5 Year*
5 Year* Warranty
  • Classic Ladder Design
  • Bluetooth 24/7 Programming
  • 5 Heat Levels & Timer
  • Wattages 200 - 400w
  • Heats from 2.5 - 4m2
  • 3 Sizes Available
Ecostrad Fina-E iQ WiFi Electric Towel Rail - Black
From only
Was £239.99
£239.99 Inc. VAT
klarna logo Pay in 3 interest free
payments from £79.99
In Stock - Free Delivery
IN STOCK
WiFi
WiFi Control
Bathroom
Bathroom Heating
24/7
24/7 Programming
Modern
Modern Design
Oil
Oil Filled
5 Year*
5 Year* Warranty
  • Sleek Black Finish
  • WiFi Heating Element
  • Sophisticated App Control
  • Wattages 200-400w
  • Heats from 2.5-4m2
  • 3 Sizes Available
Ecostrad Allerton iQ WiFi Traditional Electric Towel Rail - Chrome 300w (952 x 479mm)
From only
Was £439.99
£439.99 Inc. VAT
klarna logo Pay in 3 interest free
payments from £146.66
In Stock - Free Delivery
IN STOCK
WiFi
WiFi Control
Bathroom
Bathroom Heating
Traditional
Traditional Design
24/7
24/7 Programming
Oil
Oil Filled
10 Year*
10 Year* Warranty
  • Stylish Column Design
  • Sturdy Steel Frame
  • Efficient Warmth & Towel Drying
  • Wattages 300w
  • Heats from 3.5m2
Ecostrad Allerton iQ WiFi Traditional Electric Towel Rail - Chrome 600w (952 x 659mm)
From only
Was £589.99
£589.99 Inc. VAT
klarna logo Pay in 3 interest free
payments from £196.66
In Stock - Free Delivery
IN STOCK
WiFi
WiFi Control
Bathroom
Bathroom Heating
Traditional
Traditional Design
24/7
24/7 Programming
Oil
Oil Filled
10 Year*
10 Year* Warranty
  • Stylish Column Design
  • Sturdy Steel Frame
  • Efficient Warmth & Towel Drying
  • Wattages 600w
  • Heats from 6.5m2
Haverland TOD Heated Electric Towel Rail
From only
Was £199.99
£199.99 Inc. VAT
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payments from £66.66
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Thermostatic
Thermostatic Control
Bathroom
Bathroom Heating
Oil
Oil Filled
Precision
Precision Heating
Maintenance
Maintenance Free
2 Year
2 Year Warranty
  • Energy Efficient Heating
  • Stylish Ladder Design
  • For Towel Drying & Room Heating
  • Wattages 425 -700w
  • Heats from 5 - 8.5m2
  • 2 Sizes Available

What are traditional towel rails?

A traditional towel rail is an electric, dual-purpose heating solution that dries your towels whilst supplying a deep level of warmth to your entire bathroom. Prefilled with heat retentive thermal fluid, they are quick to heat up and slow to cool down, for responsive warmth that lasts. When it comes to control, you can choose from a wide range of options, from smart WiFi connectivity to precise thermostatic heat management. Boasting a classic aesthetic in a range of stylish finishes, these traditional heaters also integrate neatly into a range of décors, bringing a touch elegance to any interior. With designs that excel in functionality, they even serve as extra storage space for your towels.

 

Independent bathroom heating

Rather than having to heat your whole property, many of our towel rails let you manage bathroom warmth separately from the rest of your home – ideal for when full home heating isn’t necessary. By only supplying warmth when you need it, these heaters make energy-saving that much easier.

The benefits of traditional towel rails

  • Striking Modern Design

    Whether you opt for classic white or contemporary anthracite, our vast array of aesthetic choices lets you handpick a heater that perfectly complements your décor.

  • Dual Purpose

    These heaters ensure your towels are dry whilst providing your whole bathroom with comfortable warmth, for premium multi-functional heating.

  • Convenient Design

    All of our traditional towel rails sport a classic ladder design, so you can hang multiple towels at once.

  • Efficient Warmth

    Our traditional towel rails are 100% efficient at point of use, meaning all the power drawn from the wall is converted into usable heat for your bathroom.

  • Smart Control

    With Bluetooth and WiFi control options available, you can manage your bathroom heating via an app on your smartphone.

  • Lot 20 Exempt

    Towel rails don’t need to abide by Lot 20 regulations – ideal for those seeking an energy-efficient heating solution.

Safety Guarantee

All of our traditional towel rails come with a splashproof IP rating which make them safe for bathroom installation. Some of these heaters even include an LST function that restricts the temperature of the towel rail to prevent overheating and the risk of fire, for maximum protection and total peace of mind.