Cookie Policy

Cookie Policy for Electric Radiators Direct

Our website uses cookies and similar small bits of software to improve the performance and enhance the user experience of our website

The use of cookies is common practice on the majority of websites. Without these cookies, many of the functions required to enable our users to make purchases would not be available.

We use cookies to enable us to understand how users interact with our website and improve our service, and also to report on trends and sales. This policy explains how we do that.

What are cookies?

Cookies are small text files which a website may put on your computer or mobile device when you first visit a website or page. The cookie will help the website, or another website, to recognise your device the next time you visit. Web beacons or other similar files can also do the same thing. We use the term “cookies” in this policy to refer to all files that collect information in this way.

There are many functions cookies serve. Cookies are needed for a number of functions which make websites work or work more efficiently and to improve your browsing experience, and they can provide information to website owners about how you use their website. Cookies can also be used to show you adverts that are relevant to you, based on your browsing habits, to personalise your user experience. For example, to personalise your experience cookies can help us to remember your username and preferences, analyse how well our website is performing or even allow us to recommend content we believe will be most relevant to you.

Certain cookies contain personal information, for example, if you click “remember me” when logging in, a cookie will store your username.

Some cookies do not collect information that identifies you and will instead collect more general information such as how users arrive at and use our website or a user’s general location.

Cookies in use on our website

We use the following types of cookies:

Essential or strictly necessary cookies. Some cookies are essential for the operation of our website. For example, some cookies enable you to log into secure areas of our website or make use of services. These types of cookies also allow us to identify subscribers and ensure they can access the subscription only pages. If a subscriber opts to disable these cookies, the user will not be able to access all of the content that a subscription entitles them to.

Analytical or performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website work, for example, by ensuring that users are finding what they are looking for easily.  We use Google Analytics performance cookies to provide anonymous statistics on how our site is used.  Some of our performance cookies are managed for us by third parties.  However, we don’t allow the third party to use the cookies for any purpose other than those listed above. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight articles or services that we think will be of interest to you based on your usage of our website.

Functionality cookies.  We use functionality cookies to allow us to remember your preferences for your return visits to our website. For example, cookies can save you the trouble of typing in your username every time you access our website. This also enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Social Media Cookies. These cookies allow you to share what you’ve been doing on the website on social media such as Facebook, TikTok and Twitter. These cookies are not within our control. Please refer to the respective privacy policies for how their cookies work.

Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose anonymously. We do not tell third parties who you are.

These are the cookies we use and why:

Cookies We Use

Why We Use Them


If you create an account with us, then we will use these cookies for the management of the signup process and general administration.

Login cookies

We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page.


We use cookies to store customer-specific information related to shopper-initiated actions, such as wish list display and checkout information.


We use cookie to prevent customers being cached on the server.


We use cookies to make it possible to restore the cart for an anonymous shopper.


We use cookies as a security measure that appends a random string to all form submissions to protect the data from Cross-Site Request Forgery (CSRF).


We use cookies to help you use our website and store product IDs of recently viewed products for easy navigation.


We use cookies to store product IDs of previously compared products for easy navigation.


We use cookies to store the configuration for product data related to Recently Viewed / Compared Products.


We use cookies to stores the Order ID that guest shoppers use to retrieve their order status. Guest orders view, Used in Orders and Returns widgets.


We use cookies that preserve the destination page that was loading before the customer was directed to log in

Google Analytics cookies ( _ga)

We use cookies to monitor traffic levels, search queries and visits to the website. These cookies enable Google to determine whether you are a return visitor to the site, and to track the pages that you visit during your session.

Google AdSense

We use cookies for advertising, including serving and rendering ads, personalising ads.  

For more information on Google Analytics, please see:

For more information on using Google's Ads Preference Manager available please see at You can opt-out of the Adsense partner network cookie at However, this opt-out mechanism uses a cookie, and if you clear the cookies from your browser, your opt-out will not be maintained. To ensure that an opt-out is maintained in respect of a particular browser, you should use the Google browser plug-in available at 

Does anyone else use cookies on our website?

Third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control.

These cookies are likely to be analytical/performance cookies or targeting cookies. Advertisers for example sometimes use their own cookies to provide you with targeted advertising.

To deactivate the use of third-party advertising cookies, you may visit the settings or preferences page to manage the use of these types of cookies.

Can you block cookies?

In order to store cookies on your device, website owners must now have your consent.  Therefore, you agree to our use of cookies when confirming your agreement on our website’s home page.   You can withdraw your consent for us to use cookies at any time. In addition to you informing us you no longer wish for us to use cookies; you can disable them by changing the settings on your browser.

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies.

However please bear in mind that failing to consent to our use of cookies, or deleting or disabling cookies may prevent you from accessing our website or result in a loss of functionality which degrades your experience of the website.

If you are concerned about behaviourally targeted advertising cookies (which serve you advertisements based on your use of our website), users based in the European Union can visit and users based in the US can visit to opt out of these third-party cookies.

More information

More detail on how businesses use cookies is available at

However, if you are still looking for more information, you can contact us through one of our preferred contact methods:

Email: [email protected]

Phone: 0330 300 4444