Ecostrad Fina-E Blue Smart Electric Towel Rail - Chrome


The Ecostrad Fina-E Blue Smart Electric Towel Rail is the perfect bathroom heating solution. This advanced towel rail has been fitted with a sophisticated MOA Blue heating element for more intuitive heating. Featuring 24/7 programming, 5 different heat levels and Bluetooth app control, the Fina-E Blue is just as advanced as it is convenient. 

Grouped product items
Options & Sizes Qty
FE-B-7-2C 200w heats up to 2.5m2 400mm x 700mm x 30mm
Our Price £199.99 inc. VAT
FE-B-7-3C 300w heats up to 3m2 400mm x 700mm x 30mm
Our Price £209.99 inc. VAT
FE-B-11-3C 300w heats up to 3.5m2 500mm x 1100mm x 30mm
Our Price £219.99 inc. VAT
FE-B-11-4C 400w heats up to 3.5m2 500mm x 1100mm x 30mm
Our Price £229.99 inc. VAT
FE-B-15-4C 400w heats up to 5m2 500mm x 1500mm x 30mm
Our Price £249.99 inc. VAT
FE-B-15-6C 600w heats up to 6m2 500mm x 1500mm x 30mm
Our Price £269.99 inc. VAT
5% Off - Use code 'blackfriday5' at checkout
  • Product Details
    • Stylish Ladder Design
    • Sleek Chrome Finish
    • Bluetooth 24/7 Programming
    • Sophisticated App Control
    • User-Friendly Interface
    • 5 Convenient Heat Levels
    • 2-Hour Drying Function
    • Frost & Overheat Protection
    • Intuitive Adaptive Start
    • 5 Year Manufacturer’s Warranty
  • Product Specifications
    More Information
    Brand Ecostrad
    Product Weight (kg) 8.5 - 22
    Depth (mm) 30
    Height (mm) 700 - 1500
    Width (mm) 400 - 500
    Wattage (w) 200 - 600
    Cable Length (m) 1.5
    IP Rating IPX5
    Suitable for Bathrooms Zone 2 and 3
    IEC Class Protection Class I
    Room Size - Modern Insulation (m²) 2.5 - 6
    Room Size - Poor Insulation (m²) 1.5 - 4
  • Manuals & Installation

    View or download the Fina-E installation manual, mounting template and MOA Blue element manual here.

    Download the Terma BlueLine app manual here.

    Ecostrad Fina-E Blue Electric Towel Rails can only be wall mounted and must be installed by a professional electrician. As with all bathroom radiators or towel rails, installation is not a DIY task and you should always defer to the manufacturer’s guidelines about the bathroom suitability of any product.

    The heating element for Fina-E Blue towel rails is always pre-fitted on the right-hand side, however, this can be removed and switched to the left side of the towel rail if you prefer. Again, this is not meant for DIY and must be undertaken by a professional electrician. It is the installer’s responsibility to ensure the element is correctly fitted in its new location.

  • Warranty
    Ecostrad Fina-E Blue Smart Electric Towel Rails come with a 5 Year Manufacturer’s Warranty on the towel rail and a separate 1 Year Manufacturer’s Warranty on the element.
  • Delivery Info

    Order before 12:30 pm
    for FREE Next Day UK Delivery

    These items are available with free next working day delivery. You can choose your delivery date from our calendar at the checkout. Next working day delivery dates are available when you order before 12:30pm (excluding weekends).

    Orders of multiple items may be shipped on a pallet. If you are ordering multiple different items, we will always endeavour to dispatch your goods together. However, separate dispatches may be necessary if the items you have ordered are being shipped from different locations. Check our delivery page or speak to our customer service team for more information.

    Please be aware that delivery times and charges may be increased if you want the items delivered to addresses in the Scottish Highlands & Islands, or outside the UK mainland. This will be calculated when you enter your postcode at the checkout.

Ecostrad Fina-E Blue Smart Electric Towel Rails provide effective heat to keep you warm whilst also drying your towels. Sporting a classic ladder design with a sleek, chrome style, these towel rails would make an elegant and practical addition to any bathroom.

MOA Blue Heating Element

Fitted with a MOA Blue Heating Element, this version of the Fina-E offers Bluetooth control, allowing you to manage your heating with a compatible smart device. Simply download the user-friendly Terma Blueline App onto your phone, pair it with the MOA Blue heating element and access features such as 24/7 programming, which enables you to set a weekly schedule based on your routine, for convenient heat management. You can also adjust the temperature of your towel rail and access your energy usage statistics to help improve energy efficiency.

Energy-Saving Features

The Fina-E Blue has been filled with thermal fluid that comes with heat-retentive properties. This provides energy-efficient warmth as the thermal fluid stays warmer for longer, using less energy to maintain the same level of heat. The MOA Blue has its own interface that allows you to adjust the temperature manually. You can cycle through 5 different heat levels and access the 2-hour timer function to dry your towels as and when you need to. If you want more precise and energy-efficient control over the timer, simply hop on the app and choose between a range of 1 – 240 minutes to heat your bathroom and dry your towels to perfection.


As with all electric towel rails and bathroom heaters, Ecostrad Fina-E Blue Smart Electric Towel Rails must be installed by a professional electrician, however, a lengthy callout should not be necessary as this is usually a straightforward task.