Ecostrad Fina-E iQ WiFi Electric Towel Rail - Curved Chrome 300w (500 x 1100mm)


A smart electric towel rail with a sophisticated curved frame, the Fina-E iQ delivers fast-acting, easily controllable warmth wherever it’s needed. Drying towels and keeping bathrooms cosy is done in one easy step with this smart electric radiator - simply program the Fina-E through its dedicated Ecostrad Ecosystem app. Able to be controlled independently, this towel rail is ideal for bathrooms and the smaller spaces in your home where self-contained, ad hoc heating is required.

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Only £259.99 inc. VAT
  • Product Details
    • Practical & Elegant Bathroom Heating
    • Sleek Chrome Finish
    • Energy-Efficient Thermal Fluid
    • Straight Rung Ladder Design
    • Splashproof IPX4 Rating
    • Thermo-Fused for Safety
    • A Modern Bathroom Essential
    • Convenient WiFi App Control
    • Manually Adjustable Via Element
    • Excellent for Bathrooms & Kitchens
    • Includes All Fixtures & Fittings
    • 5 Year Manufacturer's Warranty
  • Product Specifications
    More Information
    Brand Ecostrad
    Product Weight (kg) 11.8
    Depth (mm) 46
    Height (mm) 1100
    Width (mm) 500
    Wattage (w) 300
    Cable Length (m) 1.5
    IP Rating IPX4
    Suitable for Bathrooms Zone 2 and 3
    IEC Class Protection Class I
    Room Size - Modern Insulation (m²) 3.5
    Room Size - Poor Insulation (m²) 2.5
  • Manuals & Installation

    Download the Fina-E Installation Manual here.

    Download the Ecostrad iQ WiFi Heating Element Manual here.

    Download the Fina-E Datasheet here.

    Watch our programming video guides here:

    Connecting to an App for the Ecostrad iQ WiFi Heating Element

    Using the App & Programming the Ecostrad iQ WiFi Heating Element

    Setting Heating Modes & Temperatures on the Ecostrad iQ WiFi Heating Element

    These towel rails come pre-filled with thermal fluid. The element will arrive separately and must be fitted by an electrician. Please ensure that you have both the heater and the element before booking a contractor. The element can be fitted in either side of the rail.

    Radiators and towel rails for bathrooms, cloakrooms and wet rooms must be professionally installed by a qualified electrician and are not sold as a DIY product. Always defer to the manufacturer's guidelines about the bathroom suitability of any product.

    The fitted depth of this towel rail is 85mm.

    Please allow an additional 82mm to the length of the unit once the heating element has been fitted.

    Please note: open windows, extractor fans and covering a towel rail, can all impact the heater’s ability to warm a space effectively. Room humidity may also decrease the heat output of your electric towel rail, reducing its effectiveness as a towel dryer.

  • Warranty
    Ecostrad Fina-E Electric Towel Rails come with a 5 Year Warranty on the heater body and a separate 2 Year Warranty on the electrical element.
  • Delivery Info

    Order before 12:30 pm
    for FREE Next Day UK Delivery

    This item is available with free next working day delivery. You can choose your delivery date from our calendar at the checkout. Next working day delivery dates are available when you order before 12:30pm (excluding weekends).

    Orders of multiple items may be shipped on a pallet. If you are ordering multiple different items, we will always endeavour to dispatch your goods together. However, separate dispatches may be necessary if the items you have ordered are being shipped from different locations. Check our delivery page or speak to our customer service team for more information.

    Please be aware that delivery times and charges may be increased if you want the items delivered to addresses in the Scottish Highlands & Islands, or outside the UK mainland. This will be calculated when you enter your postcode at the checkout.

This sleek and stylish chrome version of the Ecostrad Fina-E provides an elegant bathroom heating solution with its curved bar design and sparkling finish. Offering a sophisticated aesthetic and 3.5m2 heated area, it’s a practical and attractive way of storing towels in cloakrooms and en suites.

WiFi Heating Element

Supplied with the Ecostrad iQ WiFi Heating Element, the Fina-E iQ enables you to control your heating through your smartphone from anywhere in the world. Simply download the user-friendly SmartLife App onto your phone, pair it with the element via Bluetooth and access a range of intuitive features. This includes open window detection, easy temperature adjustment and 24/7 programming, which allows you to set a weekly schedule based on your routine. Select between Comfort or Eco mode for hourly intervals of constant heating, with a set temperature range of 7-30 °C.

The element sports a modern, flatscreen display with touch sensitive buttons, for easy manual control when you aren’t using WiFi. It comes with an internal radiator thermostat and room thermostat, accurate to ± 0.5 °C, providing precise temperature readings for more efficient heating. The internal thermostat engages on ‘Radiator’ mode and allows you to control the internal temperature of the appliance. This means you can select a Low Surface Temperature setting which reduces the radiator temperature to as low as 30 °C, which is perfect for NHS buildings or homes with young children where a lower heat level is required.

Energy-Saving Heating

The Fina-E iQ has been filled with thermal fluid that comes with heat-retentive properties. This provides energy-efficient warmth as the thermal fluid stays warmer for longer, using less energy to maintain the same level of heat. With slower cool down times, the Fina-E iQ continues to emit warmth even after it has stopped drawing power from the wall.


As with all electric towel rails and bathroom heaters, Ecostrad Fina-E iQ WiFi Electric Towel Rails must be installed by a professional, however, a lengthy callout should not be necessary as this is usually a straightforward task. The element will arrive separately and must be attached by your electrician – please ensure you have both parts before booking a contractor.