Radiators, Heaters, Fires or Towel Rails?

At Electric Radiators Direct you'll find a huge range of electric heating products. We don't just offer the very best products – we want to give our customers real choice. So how do you know which ones to choose?

First things first, it's important to distinguish between products which are designed as stand-alone heating features and products which can make up a heating system for your whole house. Towel rails and electric fires are usually bought as single features for a specific room. Whilst an electric fireplace makes a fantastic eye-catching centrepiece for a living room or bedroom, and is a useful source of on-demand heat, we don't recommend using them as the main heating system for your home. Although they are more efficient than conventional fuel burning fires, they lack the extensive controllability and made-for-purpose heating technology of electric radiators or infrared heaters. Towel rails, similarly, are ideal for bathroom heating but their design does not suit them to whole home heating. Electric panel heaters, meanwhile, can provide an effective heating solution in those rooms you use less often, but are less efficient than eletric radiators so do not offer an economical heating solution for the busiest rooms in your home. 

So if you're looking for a new electric heating system for your home, you're really choosing between electric radiators and storage heaters.

Storage Heaters or Electric Radiators?

There was a time when electric heating simply meant storage heaters – and their reputation for inefficient and difficult to control heating still puts a lot of people off electric heating today! We've developed our collection of top-of-the-range energy-efficient electric radiators in part to provide money-saving alternatives to customers looking to replace storage heaters. But there may be some cases where storage heaters are still a sensible choice. We've created a comparison of electric radiators and storage heaters to help you decide which heating solution is best for your home.

If you spend most of your days indoors and need a constant low level of heat, storage heaters may be best suited to your lifestyle. But if you're out at work during the day and usually only need heat in the evenings, electric radiators may be for you.

To help you decide we've put together a list of advantages and disadvantages for both products. Look through the pros and cons to see which features will be the best fit for you and your lifestyle. Alternatively, call us on 0330 880 8181 where our friendly heating experts are always on hand to explain the products in more detail, helping you find the best heating solution for your home.

Electric Radiators


  • Market Leading Energy Efficiency

  • Requires Little To No Maintenance

  • No Fossil Fuels Burnt (when using green electricity)

  • State-of-the-Art Energy Management

  • 24/7 Programming

  • Safety Thermal Limiter

  • Gentle On Allergies

  • No Risk Of Wall Blackening

  • Low Running Costs


  • Uses Standard Electricity Tariffs


Storage Heaters


  • Uses Cheaper Economy 7 Night Time Tariff

  • Low Fitting Costs – DIY Installation!

  • Requires Little To No Maintenance

  • No Fossil Fuels Burnt (when using green electricity)


  • Poor Energy Efficiency

  • Lack Of Control

  • Dissipates Heat At Inconvenient Times

  • Can Agitate Allergies

  • Can Stain Walls

  • Very Heavy and Bulky

  • Leaves You Cold When Temperature Drops

  • Wastes Energy When Temperature Rises

  • May Not Provide Sufficient Heat

  • “Top Up” Heaters Will Use Standard Electricity Tariffs









The only reason to choose storage heaters over electric radiators is if you stay at home during the day, go to bed very early and require heat overnight. Because the heaters charge up overnight they will release heat uncontrollably from the small hours of the morning to the early evening. If this suits your lifestyle, it may be that storage heaters really are the right choice for you. But for all other applications, the superior controllability and cutting-edge energy-efficiency of electric central heating makes our radiators a more economical heating solution despite using standard electricity tariffs.

For more information call 0330 300 4444 to have a chat with our friendly sales team. Our team are experts dedicated to finding you the perfect electric heating product for your home.