Heated Towel Rails – The best solution for those upcoming winter mornings

Fina-E Towel RailTo our dismay, summer is nearly at an end (not that we had much of one). You know what that means: it won’t be long before we’re back to those cold, dark winter mornings that Britain is known best for. Back to waking up in the morning and still thinking it’s night time because it’s so dark outside, back to wearing up to five layers of clothing, and back to making those warm morning showers last as long as possible. Here at Electric Radiators Direct, we stock the solution to your winter morning woes: heated towel rails. If you’re curious as to how exactly these products can improve your winter mornings, keep reading and find out.

Terma Alex ONE Designer Electric Towel Rails - GreyWhat do heated towel rails do?

Heated towel rails provide your bathrooms with energy-efficient heating as well as style. Providing comfortable heat to both you and your towels, the towel rails that we stock are fantastic additions to any household.

These heaters use electricity to generate effective heat, providing direct warmth through radiation as well as heating the air through convection; a great combination that ensures your rooms are always warm and cosy. Electric towel rails can also be controlled independently from the rest of your heating, which can lead to huge savings as you’ll never have to waste energy heating rooms that aren’t in use just because you’re heating your bathroom. Electric towel rails will heat your bathrooms up efficiently, especially in comparison to traditional central heating systems which lose warmth through pipework as heated water flows around the system.

How do electric towel rails benefit your household?

Installing heated towel rails into your home can benefit your household in a number of ways so let’s look at the three main plus points: efficiency, style and control…


The heated towel rails available on our website are extremely energy-efficient. As mentioned earlier, you won't be hindered by the constraints of traditional central heating with an electric towel rail. There are no prolonged heat-up times or wasted energy through heating vacant rooms, which means huge savings on your energy bills. All electric towel rails are powered by the mains, making the heat-up process quick and efficient. Different products use different internal elements to convert this electricity into heat and here at Electric Radiators Direct we stock a range of products that use innovative heating technologies. For example:

Thermal Fluid Elements

Fina-E BlueUsing electricity, these towel rails heat up the thermal fluid inside them, which then spreads across the inside of the heater. This is extremely beneficial as it enables an even distribution of heat, ensuring that your room is heated effectively. This heat is transported around the room through direct, radiated heat as well as convection which circulates warm air around the room. Towel rails with thermal fluid are able to retain heat for longer and are excellent choices if you want an efficient heating solution with a slow cool-down time.

Dry Thermal Elements

Towels rails with dry elements use wires of thin metal which run along the length of the heater. These towel rails offer quick heat, heating up faster than oil-filled alternatives as they don’t need to bring any thermal fluid up to temperature. Towel rails with dry thermal elements are your best bet if you’re looking for quick heat and if heating your towels is a priority. These rails don’t contain any liquid elements and therefore operate without any risk of leaks. Dry element rails like our glass towel rails are great for bathrooms that tend to lose heat easily because the radiant warmth they emit is absorbed and retained by your bathroom’s walls.


Here at Electric Radiators Direct, we not only stock towel rails that are energy-efficient but we also supply a number of appliances that are sure to add a hint of style to your bathroom décor. Towel rails are viewed as a sign of affluence because of their potential to be extremely aesthetically pleasing. By installing a towel rail into your bathroom, you gain a symbol of taste as well as a mechanism for effective heat. Our products range from sleek designer panels to rails with slender ladder designs. Whatever you fancy, you’re sure to find a product on our website that will be a perfect addition to your bathroom décor.


MOA Blue Heating ElementAnother benefit of installing an electric heated towel rail into your bathroom is that you are provided with a superb level of controllability. A number of our heaters come equipped with built-in thermostats. For example, the Ecostrad Fina-E Thermostatic Electric Towel Rail features a user-friendly thermostat which allows you to set a temperature of your choice so you can leave the towel rail to maintain your desired temperature. Additionally, some of our products can be fully programmed like the Fina-E Blue, which is compatible with Bluetooth app control so you can set an in-depth heating schedule for your bathroom on an hour-by-hour basis.

All in all, taking into consideration the facts discussed, installing an electric towel rail into your bathroom is a great way of making the upcoming winter days a little more bearable. You can wake up looking forward to warm towels and a comfortably heated bathroom after your bath or shower, instead of dreading the cold weather. If you want to improve your bathroom heating and prepare for the approaching chilly weather, take a look at our product range: you’re sure to find the perfect product for you.

View our range of electric towel rails


Special Offer