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Electric Radiators Direct

Welcome to Electric Radiators Direct, suppliers of energy efficient electric radiators and towel rails. We champion electric heating as the heating solution of the future because it is carbon free, ideal for use with sustainable energy and perfectly adapted to take advantage of SMART electronic technology. Once upon a time, electric heating was limited to rudimentary storage heaters designed to save money by heating up overnight using cheap rate electricity and releasing heat during the day. Inefficient, bulky, and difficult to control, storage heaters are rarely popular in homes today. However, not all homeowners realise that electric heating has evolved in recent decades, and now electric radiators offer an easy-install, maintenance free heating option with running costs to rival gas central heating.

Electric radiators are a fantastic forward-looking heating solution because they run equally well whether your electricity is generated by burning fossil fuels or by harnessing sustainable resources. As fossil fuels become scarcer and renewable energy increasingly dominates the energy sector, electric radiators provide an adaptable heating option than keeps up with the changing times.

The company was founded in 2013 to meet the rising demand for energy efficient electric radiators at affordable prices. Since then we have been committed to making comfortable heating with a low carbon footprint an affordable option for all households and businesses, whatever the budget.

When you shop at Electric Radiators Direct you will find a comprehensive range of products with something for every property, design scheme and budget. Our website is packed full of useful information, and, if you’re still unsure, our friendly team of heating advisors are only a phone call away. At Electric Radiators Direct we’re proud to offer exceptional customer service with an award-winning team here to help you before, during and after your purchase. We also offer free next day delivery on most items and a 30 day money back guarantee and best price promise on all our products.

Sounds good? Then come and join the thousands of satisfied customers who have already installed electric radiators in homes and businesses across the country!

Customer Questions

Customer Questions

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  1. Why should I choose a traditional-style towel rail?

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    1. Traditional towel rails look timeless and elegant in any bathroom but they are particularly fitting in older properties with period features. Many contemporary towel rails can have quite a minimalist appearance, and while that’s not a bad thing, it can be at odds with the design scheme of the average household. Traditional styles provide all the convenience you’d expect from a towel rail but with an unobtrusive appearance that can blend into the background.

  2. What do traditional-style towel rails look like?

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    1. There are two kinds of towel rail that are often classed as ‘traditional’: ladder-style rails and period-style rails.

      Ladder-style rails are by far the most widespread and familiar of these two types. Their simple multi-rung design allows them to accommodate a lot of towels compared to other models, which is the reason they remain so enduringly popular in larger households.

      Period-style rails are designed with a Victoriana aesthetic to suit homes with a vintage design scheme. They usually look like traditional cast-iron radiators with a rail above them to allow towels to hang down and dry in front of the radiator section. Their ball-jointed pipework and old style radiator bodies give them a nostalgic, elegant feel, although they don’t offer as much space for towels as a ladder-style rail.

  3. Do traditional style radiators come with programming facilities?

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    1. If you’re looking for a traditional towel rail with programming features, you’ll be best served by looking at ladder-style rails. We offer two ladder rails with this function: the Haverland TE700i and the Ecostrad TR700i, both of which come with a number of pre-sets and the option to create your own custom heating schedule. Our other traditional towel rails don’t come with this feature and you will need to look at purchasing a separate programmer if you want to be able to schedule your heating.

  4. Are white towel rails easy to clean?

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    1. Towel rails with a white finish are simple to clean and they won’t show marks and fingerprints as easily as a metal finish product. For the most part, you will only ever need to give your towel rail a wipe with a soft, damp cloth when you find it’s getting a little dusty, but if you need to give it a more thorough clean, you can also use warm soapy water. Diluted white vinegar can also work well on tougher marks and stains. When cleaning your white towel rail, never use harsh chemicals or abrasive scouring pads as these can damage the finish. In the case of epoxy coated ladder rails, this can also expose the steel housing beneath, which can begin to corrode in a moisture heavy atmosphere.

  5. Should I choose a ladder or a glass panel style towel radiator?

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    1. Traditional ladder rails and glass panel rails are very different, so your first consideration should be which of these is going to look best in your bathroom scheme. Modern style homes with a more minimalist interior may want to opt for the sleeker look of glass panel towel rails, whereas bathrooms with a more retro feel may be best served by a ladder rail, as these typically suit the majority of décors.

      Some ladder towel rails have similar functions to glass panels, so you can still have a programmable heating schedule no matter which style you decide upon. Another consideration you might want to make is how many towels you expect to be in use on your rail at any given time. As most glass panel products come with fewer rails compared to ladder-style models, it may be better to choose the latter of the two types if you need it for an active main bathroom.

  6. Do I need a towel rail with a thermostat and programmer?

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    1. This all depends on how you intend to use your towel rail, but, in most instances, you’ll find the extra thermostatic controls and programming options very convenient.

      For those planning to install a towel rail in a guest washroom or infrequently used second bathroom, you might not need the full gamut of control facilities available. You may only need simple on/off controls for when the bathroom occasionally gets used to provide on-demand heat when required.

      A higher level of control is usually required in main bathrooms where members of the house are constantly coming and going at the beginning and end of the day. Programming functions can be very useful in these situations as they allow you to pre-heat your bathroom before everyone starts their morning routine, ensuring that nobody wakes up to a chilly bathroom. Then during the day when your home is unoccupied, you can either have your towel rail switch off or operate on a low level to maintain an ambient temperature. Thermostats complement programming controllers as they prevent the towel rail from wasting energy by overheating.

  7. What is the difference between dry and liquid thermal elements?

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    1. Towel rails that use liquid thermal elements have a specially formulated fluid within the body of the heater that is designed to retain heat and spread warmth evenly across the housing. It can take them a little longer to heat up compared to dry thermal element towel rails, but their unparalleled heat retention means that they stay warmer for longer, even after they’ve been switched off.

      Dry thermal elements use very fine filaments of wire stretched through the heater body to produce effective radiant heat. Towel rails with dry thermal elements are more responsive than thermal fluid towel rails: they heat up and cool down faster. This can be an advantage if you want use your towel rail on-demand.

      Both methods of heating are very energy efficient and the only real difference they will make to you as the end user is perhaps whether you prefer the slow, enduring heat of liquid elements or the rapid response of dry systems.

  8. Are glass towel radiators efficient?

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    1. Glass towel radiators are known for being extremely energy efficient as they convert virtually all of the energy they use into effective heating for your bathroom. The glass towel rails we offer as part of our range can help you reduce your energy consumption even more as they come with their own remote control module to help you create a custom heating schedule that suits your lifestyle. A custom heating schedule ensures that your towel rail is only in use at times dictated by you and prevents it from being left on by accident. These advanced controls also allow you to set the surface temperature to specific levels so you can save on electricity by adjusting the target temperature as desired.

  9. Do I need a programmable electric towel rail?

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    1. Programmers are useful for anyone looking to fit their heating around their lifestyle and want a ‘set and forget’ system where they can leave it all up to the appliance. Hectic family bathrooms are often the type most in need of a programmable towel rail because they see heavy use at specific points during the day, and usually operate under a fairly predictable daily routine. A programmer will allow you to schedule your heating to come on only when you need it to, so you can pre-warm your bathroom before the first person comes to use it and ensure it switches itself off when the last person has left. A great way to conserve energy and save money on your heating bills.

  10. Are black towel rails easy to clean?

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    1. Our black glass towel rails are simple to keep clean and tidy. Most of the time they will only ever require a quick wipe-down with a soft cloth to remove any build-up of dust or the odd finger mark. For more persistent stains, warm soapy water will usually do the trick just fine. It’s important not to use any harsh chemicals or abrasive scouring pads when cleaning towel rails as this can damage the finish and leave it with scuffs and scratch marks.