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Use our calculator to find your wattage requirements in 3 simple steps.
Why Electric Heating?
Unsure on electric heating or need help choosing?

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Electric Radiators Direct

Welcome to Electric Radiators Direct, suppliers of energy efficient electric radiators and towel rails. We champion electric heating as the heating solution of the future because it is carbon free, ideal for use with sustainable energy and perfectly adapted to take advantage of SMART electronic technology. Once upon a time, electric heating was limited to rudimentary storage heaters designed to save money by heating up overnight using cheap rate electricity and releasing heat during the day. Inefficient, bulky, and difficult to control, storage heaters are rarely popular in homes today. However, not all homeowners realise that electric heating has evolved in recent decades, and now electric radiators offer an easy-install, maintenance free heating option with running costs to rival gas central heating.

Electric radiators are a fantastic forward-looking heating solution because they run equally well whether your electricity is generated by burning fossil fuels or by harnessing sustainable resources. As fossil fuels become scarcer and renewable energy increasingly dominates the energy sector, electric radiators provide an adaptable heating option than keeps up with the changing times.

The company was founded in 2013 to meet the rising demand for energy efficient electric radiators at affordable prices. Since then we have been committed to making comfortable heating with a low carbon footprint an affordable option for all households and businesses, whatever the budget.

When you shop at Electric Radiators Direct you will find a comprehensive range of products with something for every property, design scheme and budget. Our website is packed full of useful information, and, if you’re still unsure, our friendly team of heating advisors are only a phone call away. At Electric Radiators Direct we’re proud to offer exceptional customer service with an award-winning team here to help you before, during and after your purchase. We also offer free next day delivery on most items and a 30 day money back guarantee and best price promise on all our products.

Sounds good? Then come and join the thousands of satisfied customers who have already installed electric radiators in homes and businesses across the country!

Customer Questions

Customer Questions

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  1. What warranty comes with the Cointra Apolo?

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    1. What warranty comes with the Cointra Apolo?

  2. Who are Elnur?

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    1. Elnur are leading European providers of modern electric heating solutions. Founded in 1973, the company today boast facilities spanning over 20,000m2 , an expert technical support team and a comprehensive range of electric heating products designed to meet the needs of a diverse customer base. With a strong commercial presence in more than 35 countries worldwide, Elnur enjoy a well-earned reputation for customer-driven innovation and a commitment to top levels of energy efficiency.

  3. How much does delivery cost on Cointra Apolo radiators?

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    1. The Cointra Apolo is included in our free next working day delivery offer.

      Orders of four or more radiators will be delivered on a pallet. Please allow 48 hours for pallet delivery.

  4. Who are Cointra?

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    1. Cointra radiators are designed and manufactured by Ferroli, Italian heating innovators with over 60 years’ experience at the leading edge of the heating technology industry. Ferroli now operate in fourteen countries across Europe and Asia and boast a thirty-year-strong presence in the UK, from their UK headquarters in the West Midlands. Ferroli’s heating appliance designs are driven by two fundamental principles: satisfying consumer demand and striving for more efficient appliances which can bolster our efforts to overcome climate change. It’s these principles which underlie the design and manufacture of the Cointra Apolo: a balance between energy efficiency and affordability, helping even economically disadvantaged households take advantage of energy-saving electric heating technology.

  5. What size radiators do I need?

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    1. To heat your room effectively you will need to use a radiator, or combination of radiators, that provides a total wattage high enough to heat your room. You can calculate the wattage required to heat your size room using our interactive radiator calculator. If you are planning to use your free standing electric radiator to supplement an additional heating system, you should first subtract the wattage of your existing heating system from the required total. If your required wattage is on the borderline between two sizes of radiator, always choose the radiator with the higher wattage; under-specifying your heating will leave your rooms chilly and force your radiators to work less efficiently.

  6. Are free standing electric radiators easy to assemble?

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    1. Yes. To use your free standing electric radiators, all you have to do is clip or slot the feet onto the base of the radiator. Then the radiators simply plug into the nearest available socket.

      Most of our electric radiators will need to be purchased with optional feet if you want to use them freestanding. If you purchase your feet at the same time as purchasing radiators, the feet will be delivered at no extra cost inside the packaging of your radiators. Feet purchased separately may carry additional delivery charges.

  7. Can free standing electric radiators be wall mounted?

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    1. All of our free standing electric radiators can also be wall mounted. This is a useful facility even if you’re planning to fit your radiators free-standing. If you find you are happy with your radiators and want to switch to a more permanent fitting, you can wall mount your free standing radiators at any point in their lifetime. You will be provided with all the fixtures, fittings and instructions for wall mounting when you purchase your radiators; we recommend keeping these in a safe place in case you decide to wall mount your plug in radiators at a later date. Wall mounting electric radiators is an easy DIY task: all you have to do is screw the radiators to the wall and plug them into the nearest socket.

  8. What size radiator do I need for my conservatory?

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    1. For most rooms in your house, choosing the radiator sizes you need is a simple matter of using our radiator wattage calculator to work out the total wattage required to heat the room effectively. However, conservatories need a lot more power than standard rooms because their insulation is much poorer; heat escapes much more quickly though glass than it does through insulated brick walls. The rate of heat loss for your conservatory will depend on the total surface area of glass and the type of glass used: double or triple glazed conservatories will retain heat much more effectively than single glazed conservatories. For this reason we recommend speaking to our sales team before purchasing conservatory radiators. They will give you expert advice on the best size radiators for your conservatory, along with a free, no-obligation quote.

  9. How heavy are your free standing electric radiators?

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    1. If you are choosing free standing electric radiators because you want to be able to move and reposition your radiators, you should make sure you purchase radiators which are light enough to move easily.

      Our lightest plug in radiators are those which use dry thermal aluminium elements. Our best-selling Haverland RC Wave is available from only 5kg, whilst the Haverland SmartWave, which features innovative self-learning controls, is available from 4.5kg.

      Electric radiators for larger rooms often use thermal fluid or dry stone heating elements. These are typically somewhat heavier than radiators which use aluminium elements. As a guideline, our smallest Electrorad Aero Flow radiator, which uses fireclay heating plates, weighs 17kg.

      If you are purchasing a free standing radiator as a top-up heater, or a sole source of heat for a room you use less often, you may want to consider using an electric panel heater radiator. These radiators heat by convection alone, which makes them less efficient but also less heavy and cheaper to produce. The Ecostrad Eco, our highly controllable electric panel radiator, is available from just 5.4kg.

      We also stock a range of cheap portable oil-filled electric radiators that come with castor wheels. These portable electric radiators use heat retentive thermal oil for improved heat retention. Our lightest portable oil filled radiator, the 1500w Osily OSOFR15, weighs 7.3kg and can be wheeled around the home with ease.

  10. Why are conservatories difficult to heat?

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    1. The glass walls of your conservatory allow you to enjoy the beauty of your back garden all year round – but they do very little to insulate the room. Whilst the walls in the rest of your home might be at least 30cm deep with an outer shell of bricks, a layer of foam insulation, an inner shell of masonry brick and a coat of plasterboard and paint, your conservatory windows will typically be only 3.5cm deep. The poor thermal properties of glass cause heat to leak from your conservatory much faster than from better insulated rooms, requiring your heaters to work much harder to top up lost heat.