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  • Manufacturer’s Warranty
  • 24/7 Programming
  • Free Standing or Wall Mounted
  • Simple DIY Installation
  • Fast Heat Up Times
  • Remote Available
  • Latest Dry Thermal Heating Technology
  • Heats via Convection & Radiation
  • Self-Learning Programming
  • WiFi/Smartphone Controllable
  • Alexa Enabled
Ecostrad Eco+
from £169.99

The Eco+ is a programmable, fast-acting convection heater that’s ideal for top-up heating in less frequented rooms. Responsive, easy to use, and competitively priced, the Eco+ is a superb choice for portable or occasional heating on a budget.

  • 2 Years
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes
  • No
  • No
  • No
  • No
  • No
RC Wave
from £199.99

Our bestselling electric radiator, the RC Wave sets a gold standard for whole home heating - boasting digital programming options, energy-saving features, and a sleek, curved body that adds individuality wherever it’s placed.

  • Lifetime
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes
  • No
  • No
  • No
SmartWave
from £299.99

The SmartWave is the definitive next generation heating solution, offering WiFi control and intuitive motion-sensing technology. Heat your home without lifting a finger and enjoy energy-efficient smart heating fit for the 21st century.

  • Lifetime
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes

Browse Our Bestsellers

haverland rc wave electric radiators
Haverland RC Wave
Our Price From: £199.99
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haverland rc wave plus electric radiators
Haverland RC Wave Plus
Our Price From: £219.99
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haverland smartwave electric radiators
Haverland SmartWave
Our Price From: £299.99
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haverland smartwave anthracite electric radiators
Haverland SmartWave Anthracite
Our Price From: £319.99
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the ecostrad electric towel rails range
Ecostrad Fina-E
Our Price From: £79.99
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ecostrad veesmart designer electric radiators range
Ecostrad VeeSmart
Our Price From: £239.99
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ecostrad ecowarme electric radiators range
Ecostrad Ecowärme
Our Price From: £349.99
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technotherm partial storage electric radiators
Partial Storage Radiator
Our Price From: £399.99
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Welcome to Electric Radiators Direct, suppliers of energy efficient electric radiators and towel rails. We champion electric heating as the heating solution of the future because it is carbon free, ideal for use with sustainable energy and perfectly adapted to take advantage of SMART electronic technology.

Once upon a time, electric heating was limited to rudimentary storage heaters designed to save money by heating up overnight using cheap rate electricity and releasing heat during the day. Inefficient, bulky, and difficult to control, storage heaters are rarely popular in homes today. However, not all homeowners realise that electric heating has evolved in recent decades, and now electric radiators offer an easy-install, maintenance free heating option with running costs to rival gas central heating.

Electric radiators are a fantastic forward-looking heating solution because they run equally well whether your electricity is generated by burning fossil fuels or by harnessing sustainable resources. As fossil fuels become scarcer and renewable energy increasingly dominates the energy sector, electric radiators provide an adaptable heating option than keeps up with the changing times.

The company was founded in 2013 to meet the rising demand for energy efficient electric radiators at affordable prices. Since then we have been committed to making comfortable heating with a low carbon footprint an affordable option for all households and businesses, whatever the budget.

When you shop at Electric Radiators Direct you will find a comprehensive range of products with something for every property, design scheme and budget. Our website is packed full of useful information, and, if you’re still unsure, our friendly team of heating advisors are only a phone call away. At Electric Radiators Direct we're proud to offer exceptional customer service with an award-winning team here to help you before, during and after your purchase. We also offer free next day delivery on most items and a 30 day money back guarantee and best price promise on all our products.

Sounds good? Then come and join the thousands of satisfied customers who have already installed electric radiators in homes and businesses across the country!

Customer Questions

Customer Questions

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  1. What are the benefits of curved towel rails?

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    1. Curved towel rails do offer some extra benefits due to their shape. The increased surface area of the curved rungs means that they provide a little more heat output compared to a standard straight ladder rail. Another benefit is that the curved rungs are slightly more generous when it comes to accommodating bulkier, fluffier towels, which can be convenient for busy family bathrooms.

      Straight towel rails also have their own benefits – their sleek, low-profile faces usually make them the preferable choice in bathrooms with limited space. Whichever style you prefer, both straight and curved electric towel rails make excellent bathroom heating solutions; be sure to browse our full range to find the size and style that’s perfect for your home.

  2. What IP ratings do your curved towel rails have?

    1
    1. All of our curved electric towel rails have an IPX4 rating or higher for safe bathroom installation. Always defer to the manufacturer’s instructions to ensure you install your electric towel rail in a suitable bathroom zone.

  3. Why should I choose a flat towel rail?

    1
    1. A flat electric towel rail is a must if you need a bathroom heater that intrudes minimally into your space – this is usually the case if you have a small or narrow bathroom where every inch must be used judiciously. The lower profile of flat electric towel rails means that they won’t monopolise room and will still provide you with a convenient way to discreetly store your towels. Browse our range of flat and narrow electric towel rails for a heating solution that’s perfect for more modestly-sized bathrooms and wet rooms.

  4. What is your narrowest flat electric towel rail?

    1
    1. Our narrowest flat electric towel rail is the Terma Easy ONE at just 200mm wide – ideal for cloakrooms, bathrooms and wet rooms that need to make the most of the space available.

  5. How do your flat electric towel rails heat?

    1
    1. The flat towel rails in our range heat in two different ways: we stock products like the Ecostrad Magnum and Haverland XTAL, which heat using dry elements; as well as products like our Terma electric towel rails, which heat using thermal fluid elements.

      The dry elements used in our glass electric towel rails are made from a length of wire filament which heats the entire front face of the panel so any towels hanging on the rails will dry evenly and thoroughly. These dry elements are quick to heat and quick to cool, allowing our glass towel rails to be exceptionally responsive when used with their weekly programming function.

      Our Terma electric towel rails are filled with thermal fluid, which has superb heat retention properties and will continue to radiate heat long after the heater has stopped drawing power from the wall. It’s for this reason they’re usually the first choice for those who prefer to have a longer-lasting residual heat to help dry towels.

      Whatever form of bathroom heating you prefer, all of our flat electric towel rails come with integrated controls and timers so you can enjoy a convenient and attractive solution that will adapt to your needs.