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  • Manufacturer’s Warranty
  • 24/7 Programming
  • Free Standing or Wall Mounted
  • Simple DIY Installation
  • Fast Heat Up Times
  • Remote Available
  • Latest Dry Thermal Heating Technology
  • Heats via Convection & Radiation
  • Self-Learning Programming
  • WiFi/Smartphone Controllable
  • Alexa Enabled
Ecostrad Eco+
from £169.99

The Eco+ is a programmable, fast-acting convection heater that’s ideal for top-up heating in less frequented rooms. Responsive, easy to use, and competitively priced, the Eco+ is a superb choice for portable or occasional heating on a budget.

  • 2 Years
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes
  • No
  • No
  • No
  • No
  • No
RC Wave
from £199.99

Our bestselling electric radiator, the RC Wave sets a gold standard for whole home heating - boasting digital programming options, energy-saving features, and a sleek, curved body that adds individuality wherever it’s placed.

  • Lifetime
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes
  • No
  • No
  • No
SmartWave
from £299.99

The SmartWave is the definitive next generation heating solution, offering WiFi control and intuitive motion-sensing technology. Heat your home without lifting a finger and enjoy energy-efficient smart heating fit for the 21st century.

  • Lifetime
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes
  • Yes

Shop The Range

WiFi Electric Radiators
Our Price From: £274.56
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Vertical Electric Radiators
Our Price From: £359.99
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German Electric Radiators
Our Price From: £349.99
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Designer Electric Radiators
Our Price From: £239.99
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Anthracite Electric Radiators
Our Price From: £279.99
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Traditional Electric Radiators
Our Price From: £349.99
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Conservatory Electric Radiators
Our Price From: £369.99
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Electric Towel Rails
Our Price From: £69.99
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Welcome to Electric Radiators Direct, suppliers of energy efficient electric radiators and towel rails. We champion electric heating as the heating solution of the future because it is carbon free, ideal for use with sustainable energy and perfectly adapted to take advantage of SMART electronic technology.

Once upon a time, electric heating was limited to rudimentary storage heaters designed to save money by heating up overnight using cheap rate electricity and releasing heat during the day. Inefficient, bulky, and difficult to control, storage heaters are rarely popular in homes today. However, not all homeowners realise that electric heating has evolved in recent decades, and now electric radiators offer an easy-install, maintenance free heating option with running costs to rival gas central heating.

Electric radiators are a fantastic forward-looking heating solution because they run equally well whether your electricity is generated by burning fossil fuels or by harnessing sustainable resources. As fossil fuels become scarcer and renewable energy increasingly dominates the energy sector, electric radiators provide an adaptable heating option than keeps up with the changing times.

The company was founded in 2013 to meet the rising demand for energy efficient electric radiators at affordable prices. Since then we have been committed to making comfortable heating with a low carbon footprint an affordable option for all households and businesses, whatever the budget.

When you shop at Electric Radiators Direct you will find a comprehensive range of products with something for every property, design scheme and budget. Our website is packed full of useful information, and, if you’re still unsure, our friendly team of heating advisors are only a phone call away. At Electric Radiators Direct we're proud to offer exceptional customer service with an award-winning team here to help you before, during and after your purchase. We also offer free next day delivery on most items and a 30 day money back guarantee and best price promise on all our products.

Sounds good? Then come and join the thousands of satisfied customers who have already installed electric radiators in homes and businesses across the country!

Customer Questions

Customer Questions

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  1. How do your flat electric towel rails heat?

    1
    1. The flat towel rails in our range heat in two different ways: we stock products like the Ecostrad Magnum and Haverland XTAL, which heat using dry elements; as well as products like our Terma electric towel rails, which heat using thermal fluid elements.

      The dry elements used in our glass electric towel rails are made from a length of wire filament which heats the entire front face of the panel so any towels hanging on the rails will dry evenly and thoroughly. These dry elements are quick to heat and quick to cool, allowing our glass towel rails to be exceptionally responsive when used with their weekly programming function.

      Our Terma electric towel rails are filled with thermal fluid, which has superb heat retention properties and will continue to radiate heat long after the heater has stopped drawing power from the wall. It’s for this reason they’re usually the first choice for those who prefer to have a longer-lasting residual heat to help dry towels.

      Whatever form of bathroom heating you prefer, all of our flat electric towel rails come with integrated controls and timers so you can enjoy a convenient and attractive solution that will adapt to your needs.