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Why Electric Heating?
Unsure on electric heating or need help choosing?

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Electric Radiators Direct

Welcome to Electric Radiators Direct, suppliers of energy efficient electric radiators and towel rails. We champion electric heating as the heating solution of the future because it is carbon free, ideal for use with sustainable energy and perfectly adapted to take advantage of SMART electronic technology. Once upon a time, electric heating was limited to rudimentary storage heaters designed to save money by heating up overnight using cheap rate electricity and releasing heat during the day. Inefficient, bulky, and difficult to control, storage heaters are rarely popular in homes today. However, not all homeowners realise that electric heating has evolved in recent decades, and now electric radiators offer an easy-install, maintenance free heating option with running costs to rival gas central heating.

Electric radiators are a fantastic forward-looking heating solution because they run equally well whether your electricity is generated by burning fossil fuels or by harnessing sustainable resources. As fossil fuels become scarcer and renewable energy increasingly dominates the energy sector, electric radiators provide an adaptable heating option than keeps up with the changing times.

The company was founded in 2013 to meet the rising demand for energy efficient electric radiators at affordable prices. Since then we have been committed to making comfortable heating with a low carbon footprint an affordable option for all households and businesses, whatever the budget.

When you shop at Electric Radiators Direct you will find a comprehensive range of products with something for every property, design scheme and budget. Our website is packed full of useful information, and, if you’re still unsure, our friendly team of heating advisors are only a phone call away. At Electric Radiators Direct we’re proud to offer exceptional customer service with an award-winning team here to help you before, during and after your purchase. We also offer free next day delivery on most items and a 30 day money back guarantee and best price promise on all our products.

Sounds good? Then come and join the thousands of satisfied customers who have already installed electric radiators in homes and businesses across the country!

Customer Questions

Customer Questions

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  1. What are the benefits of a glass panel style towel rail?

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    1. The futuristic look of glass panel towel rails can really augment the appearance of a modern bathroom suite in a way that a ladder rail won’t be able to match. They make a striking statement piece whilst also providing effective bathroom heating. The dry thermal elements used within glass panel rails can be quicker to heat up than ladder style rails that use liquid elements, which is useful if you need your heating to be as responsive as possible.

      All of our glass panel radiators come with a remote controller that allows you to adjust the temperature of your towel rail and create a custom heating schedule for your bathroom. This provides you with more management options for your heating and can help save money in the long term by reducing energy usage.

  2. Do I need a programmable towel rail?

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    1. It’s advisable to choose a towel rail with a programmer if you’re going to be installing it in your main bathroom as a room heater. This is because most users will find it beneficial to create a heating schedule that fits around their daily routine. So, for example, if you get up at 7:00am and need to head straight into the shower, you can set your heating to come on an hour earlier to ensure the room is fully warmed through beforehand. Then, when you’re finished with the bathroom and about to head out for work, you can programme your towel rail to switch to economy mode where it will maintain a lower temperature throughout the day. The ability to control your towel rail with greater precision is convenient for most users and can significantly help to reduce overall energy consumption.

  3. Who are Ecostrad?

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    1. Ecostrad are a heating manufacturer that provides top quality home heating appliances at affordable prices. These products offer all of the exceptional quality and functionality of a high-end brand name and include generous warranties so you can purchase with confidence. We provide traditional ladder-style rails as well as ultra-modern glass panel towel rails to suit a large variety of bathroom design schemes. Take a look at our range to find the perfect towel rail for your home.

  4. What controls are available with Ecostrad towel rails?

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    1. Our Ecostrad TR towel rail range provides an integrated thermostat for greater control over the temperature of the heater which can help you reduce your energy usage. By adjusting the heat levels of your towel rail, you can save electricity during times of the year when you don’t need the towel rail operating at its maximum output. Our largest towel rail in the TR range is also available with a remote programmer which allows you to choose a heating schedule from two pre-set programmes or create a bespoke schedule to fit your personal routine.

      A remote programmer is included with all towel rails in our Magnum range and they come with a greater range of pre-sets and the option for four separate user-created heating schedules. It also includes a holiday function which allows you to set the towel rail to anti-frost mode for a period of up to 99 days.

  5. How do Ecostrad towel rails heat?

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    1. The ladder style rails in our Ecostrad range use an energy-efficient thermal fluid element which is designed to retain heat for as long as possible. The thermal fluid spreads uniformly across the heater to provide even warmth throughout your bathroom. As the formulated liquid is designed to retain heat, it means that these kinds of towel rails don’t need to draw as much energy to maintain temperatures and will still radiate warmth long after they’ve been switched off.

      Our Ecostrad Magnum products use dry thermal elements to create heat. Beneath the glass of the Magnum is a length of ultra-thin filament that heats up to transfer warmth over the whole surface of the back plate. These towel rails are also very efficient as they convert a high percentage of the energy used into effective heat for your bathroom.

  6. What size towel rail do I need?

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    1. You can use our radiator calculator to work out what size towel rail you need to heat your room. All you have to do is enter a few details about the room, including its dimensions, for an instant calculation of the minimum wattage required. Then it’s a simple matter of choosing a towel rail with an equal or greater wattage. If your bathroom is particularly large, you may need to use multiple towel rails to heat the space, or pair your towel rail with another type of room heater.

      If you only need a towel rail for towel warming, rather than room heating, the wattage of the towel rail is less important. You just need to find a towel rail which is a suitable size for the shape of the room and the number of towels it will hold.

  7. Do towel rails warm the room as well as your towels?

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    1. If you want your towel rail to heat the room as well as warm your towels, you need to make sure you’ve chosen a towel rail that’s large enough for the size of the room. You can use our radiator calculator to help you work out what size is right for your bathroom.

      If you’re just looking for a towel warmer, a towel rail of any size or wattage will do the job. You just need to make sure your chosen model provides enough room for all your towels – and your bathroom has enough wall space for the radiator!

  8. Are glass towel rails more efficient than steel towel rails?

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    1. Glass towel rails work a little differently to steel ladder style towel rails, but they’re equally efficient.

      Traditional style towel rails rely on conduction to dry your towels. Your towels hang directly on the heated steel rungs, which use their proximity to spread heat along the towel’s length. In contrast, glass towel rails use radiant heat to dry your towels. These heaters consist of a flat heated glass panel fitted with a series of protruding, unheated rails. Your towels hang down from the steel rails and absorb the full force of the panel’s radiant heat, making them warm and dry in no time.

      Both methods of towel heating are effective, and there is little difference between the two in terms of efficiency. That said, glass towel rails sometimes do a better job of heating the room because the hot elements are not entirely covered with towels. Most people will make their choice based on the aesthetics of the towel rail.

  9. How do I control my SmartWave through the heating app?

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    1. Once you’ve purchased your SmartWave and SmartBox Wi-Fi controller, you can start programming your radiator using Haverland’s easy-to-use heating app. The app is compatible with Android and iOS devices and can be downloaded to your smartphone or tablet; or alternatively, you can also visit i2control.haverland.com on your web browser. After downloading the app, all you need to do is set up a user account, then you can start enjoying the benefits of managing your heating on the move!

      The app covers a range of control functions which you can access from anywhere in the world, provided you are connected to the internet. You can switch radiators on and off when you’re away from home, adjust comfort and economy temperatures; or even select between sensor-only, self-learning and programming modes. Using a simple colour-coded system, it’s easy to see what temperature setting your SmartWave is operating at: orange for comfort, green for economy, blue for anti-freeze, and grey if the heater is switched off. Temperature levels and settings can be quickly adjusted on the programming screen with minimal effort, allowing your heating to be modified on an hour-by-hour basis.

      Using the SmartWave’s Wi-Fi capabilities is the best choice if you want your system to be as efficient as possible. If you’re coming home early you can tweak your heating to make sure it’s warm when you get back, and if you’re going to be late you can save energy by keeping your radiators in economy mode until you return.

      You can control all your radiators from the same app and can even add additional properties, which is useful if you have a second home, or you are in charge of multiple holiday lettings.

  10. Who are Rointe?

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    1. Rointe are a leading brand in creating pioneering electric heating systems that seek to replace older and less efficient gas and water methods. With over 35 years of experience, the Rointe range of electric heaters are designed with a focus on efficiency and are manufactured with the mantra that they create products they would like to have in their own homes. Rointe create a variety of electric heating products such as radiators, towel rails, and conservatory heaters and all of them are engineered with efficiency and style in mind and come with intuitive programming options and their coveted Fuzzy Logic technology.