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Use our calculator to find your wattage requirements in 3 simple steps.
Why Electric Heating?
Unsure on electric heating or need help choosing?

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Electric Radiators Direct

Welcome to Electric Radiators Direct, suppliers of energy efficient electric radiators and towel rails. We champion electric heating as the heating solution of the future because it is carbon free, ideal for use with sustainable energy and perfectly adapted to take advantage of SMART electronic technology. Once upon a time, electric heating was limited to rudimentary storage heaters designed to save money by heating up overnight using cheap rate electricity and releasing heat during the day. Inefficient, bulky, and difficult to control, storage heaters are rarely popular in homes today. However, not all homeowners realise that electric heating has evolved in recent decades, and now electric radiators offer an easy-install, maintenance free heating option with running costs to rival gas central heating.

Electric radiators are a fantastic forward-looking heating solution because they run equally well whether your electricity is generated by burning fossil fuels or by harnessing sustainable resources. As fossil fuels become scarcer and renewable energy increasingly dominates the energy sector, electric radiators provide an adaptable heating option than keeps up with the changing times.

The company was founded in 2013 to meet the rising demand for energy efficient electric radiators at affordable prices. Since then we have been committed to making comfortable heating with a low carbon footprint an affordable option for all households and businesses, whatever the budget.

When you shop at Electric Radiators Direct you will find a comprehensive range of products with something for every property, design scheme and budget. Our website is packed full of useful information, and, if you’re still unsure, our friendly team of heating advisors are only a phone call away. At Electric Radiators Direct we’re proud to offer exceptional customer service with an award-winning team here to help you before, during and after your purchase. We also offer free next day delivery on most items and a 30 day money back guarantee and best price promise on all our products.

Sounds good? Then come and join the thousands of satisfied customers who have already installed electric radiators in homes and businesses across the country!

Customer Questions

Customer Questions

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  1. What control options are available for towel rails?

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    1. Not all towel rails come with in-built controls so in some instances you may want to install additional management options for improved ease-of-use. We offer a separate towel rail controller which allows users to adjust the surface temperature of their heater incrementally and includes a 2-hour timer for energy saving purposes.

      Products are available that include an integrated thermostat to allow you to adjust the temperature of the towel rail without having to purchase a separate accessory. For the utmost control over your bathroom heater, you should always look for a product that comes with a remote programmer. This will allow you to create a bespoke heating schedule around your weekly routine to provide you with convenient bathroom heating exactly when you need it.

  2. What are the benefits of programming my bathroom heating?

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    1. Creating a heating schedule for your bathroom can be extremely useful for a couple of reasons. Firstly, it’s a fantastic way to curb your energy use by ensuring that your towel rail only comes on at times dictated by you. No more forgetting to turn off your towel rail and finding it’s been on at full power all day – a programmed towel rail gets your bathroom toasty and warm when you need it and will turn itself off when it’s no longer needed.

      Secondly, the level of convenience provided by programmers is unparalleled and once you’ve used one, it’s hard to go back to using a more basic heating system. Suffering with a cold bathroom first thing in the morning is a common complaint with basic towel rails because they take time to get to temperature from cold. With a programmer, you can set your towel rail to warm up an hour beforehand to get your bathroom at a cosy temperature so it’s nice and toasty as you get ready for the day. Once you’ve created a schedule for your whole week, you can essentially leave your heating up to the programmer and enjoy convenient heating every day.

  3. Can I purchase a separate programmer for my towel rail?

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    1. While it is possible, we unfortunately do not offer separate towel rail programmers at this time. If you’re interested in purchasing a towel rail that comes with a programmer, take a look at our Ecostrad Magnum, Haverland XTAL, Haverland TE700i or Ecostrad TR700i products.

  4. Is it hard to programme a schedule for my towel rail?

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    1. Generally speaking, creating a schedule for a towel rail is very straightforward, but this largely depends on the individual. For some people, programming an electronic appliance comes naturally and they may only need minimal prompting at certain points in the process. Others may struggle a little if they’re not as familiar with more complicated electrical goods. We strive to make all our products as easy to use as possible, which is why we provide quick startup guides to help you get started straightaway. If you still struggle to make sense of your programmer’s functions, our friendly After Sales team are only a phone call away and can guide you through the rest of the process.

  5. How do I install controls for my towel rail?

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    1. All towel rails and accessories for bathroom installation must be hardwired by a qualified electrician, following any guidelines provided by the manufacturer in the product manual. Towel rails that come with remote controllers are an exception; although the towel rail must be installed by a qualified electrician, you can wall mount the controller yourself in a location of your choosing, provided it is outside the bathroom.

  6. Who are Kudox?

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    1. Kudox are the number one supplier of towel rails within the UK and a prominent figure within the domestic heating industry. Their ethos of providing affordable yet high quality heating appliances has allowed them to grow their brand into the success it has become today. Kudox operate over two manufacturing sites and have the capacity to produce almost 5 million units per year. The Kudox towel rails we stock are fantastic budget heaters and can be installed with an additional wall mounted controller for extra convenience.

  7. How do Kudox towel rails heat?

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    1. Kudox towel rails use thermal liquid elements to distribute heat throughout the body of the appliance. This fluid element is specifically designed to retain heat so that these towel rails use less energy to maintain comfort temperatures. The thermally retentive properties of this liquid make all Kudox towel rails extremely energy-efficient and provides a lasting warmth that can be felt even after the heater has been switched off.

  8. Are Kudox towel rails programmable?

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    1. Kudox towel rails don’t come with any in-built control systems so you will need to purchase an additional accessory if you want to make your towel rail’s heating more adaptable. We offer a compatible wall-mounted controller also by Kudox which allows you to incrementally increase or decrease the surface temperature of your towel rail. The controller also includes a 2-hour timer so you can be sure that your heater will switch off after this set time period.

  9. Who are Haverland?

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    1. Haverland are world-renowned innovators within the electric heating industry and their excellent quality products speak for themselves. The towel rails that comprise their range combine functionality with modern aesthetics that complement any bathroom type. Haverland have over 40 years of experience in manufacturing and their extensive research and development department work hard to keep their products ahead of the curve, utilising the latest technologies to provide stylish, efficient heaters that are the best on the market.

  10. What are the benefits of a ladder style towel rail?

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    1. Ladder-style towel rails are the most widespread bathroom accessory in households around the UK due to their functional design and simple operation. On a purely aesthetic level, ladder-style rails complement many different kinds of bathroom and home décor schemes, so you will find that it’s easy to find a rail that will fit in perfectly with your interior design.

      These heaters remain popular as they usually accommodate more towels than other minimalist towel rails that may only have a couple of rungs available. Many ladder rails use a thermal fluid element which has been specially formulated to retain heat for longer. This means that they need less energy to stay warm and will provide an enduring heat even after they’ve been switched off.